My Favorite Advertising Slogan Ever

“Attitude is a state of mind.” –billboard for unknown women’s clothing store, Baton Rouge, Louisiana.

P.S. Boy, do I seriously wish I had a digital camera.

4 thoughts on “My Favorite Advertising Slogan Ever

  1. My favorite –

    A year or so ago, I saw a billboard for a church up here in the Rochester area – part of the “burned over district” of the Religious Awakenings – that read, “An imperfect church for an imperfect world.”

    Now that was the church for me!

  2. Mmm. Advertising. Those slogans are great — and the appreciate/interest puns approach the sublime. The thing about “attitude is a state of mind,” though, is that it gives the immediate impression of having said something substantive, but that impression immediately dissolves under the slightest scrutiny into recognition of the tautology that actually underwrites the slogan. Which I think might make this an ur-slogan, a slogan that reveals the true functioning of all such sloganness.

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