My Favorite Advertising Slogan Ever
“Attitude is a state of mind.” –billboard for unknown women’s clothing store, Baton Rouge, Louisiana.
P.S. Boy, do I seriously wish I had a digital camera.
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27 July 2003, 6.42 pm
My favorite -
A year or so ago, I saw a billboard for a church up here in the Rochester area - part of the “burned over district” of the Religious Awakenings - that read, “An imperfect church for an imperfect world.”
Now that was the church for me!
1 August 2003, 10.08 am
I was always fond of “Where’s the beef?!”
1 August 2003, 12.54 pm
Seen 35 years ago on a billboard for a Los Angeles bank: “We appreciate your interest.” (Surely used by others since.)
2 August 2003, 11.56 am
Mmm. Advertising. Those slogans are great—and the appreciate/interest puns approach the sublime. The thing about “attitude is a state of mind,” though, is that it gives the immediate impression of having said something substantive, but that impression immediately dissolves under the slightest scrutiny into recognition of the tautology that actually underwrites the slogan. Which I think might make this an ur-slogan, a slogan that reveals the true functioning of all such sloganness.