BlogTalk Reloaded 1.3

Panel 2: Lee Bryant and Dieter Rappold

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lee bryant, “building a social interface onto corporate systems”

headshift (http://www.headshift.com)

moving away from bad desktop tools sold to large organizations

desktop software is becoming less and less important

the network is the computer

social software = new tools …

… in a growing ecosystem of services …

… linked by syndication and aggregation

social software: it’s made of people!

augmented, not artificial intelligence

it’s about helping people connect with each other rather than with machines

the wisdom of crowds (giving people tools to define their own networks)

simple rules -> complex results

simple actions rpeated at scale within a social network produce emergent network effects

easy interfaces and a low ‘cognitive footprint’ reduce barriers to participation

operate locally, aggregate globally

a social interface to corporate systems (diagram from bottom to top)

enterprise systems provide the bedrock of search and storage

single sign-on and personal profile info

api; rss/atom

blogs, wikis, tagging, bookmarks

a simple, personal social interface for consuming information

rather than asking corporations to throw out old systems in favor of new, instead get individuals to use new systems

case study: allen & overy (legal practice)

agreed to pilot new systems of blended social tools for knowledge sharing

group blog, group wiki, group tags, shared bookmarks, group newsfeed and aggregator

objectives of pilot: help people share new and developing knowledge earlier; fill gap between informal and formal knowledge; reduce email dependency; increase awareness of what others are doing

building a better radar using social tools: more peripheral, contextual information flows; less dependency on email and task assignment; better findability, not storage

importance of defining requirements: explore group cultures, tasks needs & goals, information landscapes, interaction styles

thinking about group needs: try to build a system about real concrete needs; importance of real workflow examples for new users

addressing common scenarios: mapping common tasks to particular technologies, for blended solution

ross mayfield: power law of participation

social tools support much wider range of behaviors and participations than cms tools will

how we think about success

success will sometimes be clear and irrefutable, but it will often depend on the perspective of the person doing the measuring (etc.)

expected some resistance (cultural barriers and fears)

but actually, view of senior partners was “let a hundred flowers bloom”

dieter rappold

podcasts and vodcasts or insights into the world of pull media

knallgrau (based in vienna, “a full service new media solution provider”)

work with bmw group — case study

core benefits of pod/vod casting: benefit for brand — no middle man, message gets directly to consumer; benefit for user — get what they want when they want it

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