Why, So Long As I Live, Neither I Nor Any of Mine Will Ever Purchase a Sony Product Again
[None of what follows is made up. None of it is even exaggerated for effect.
I do hope that you’ll take note of this and, if you feel so inclined, reproduce this elsewhere. I’d be thrilled if this spread memetically around this here internet, à la Yours Is a Very Bad Hotel.]
Sometime in September 2002: I purchase a Sony DAV C770 DreamSystem, a home theater system with a 5-disc DVD changer and full surround sound. I bring it home and install it quite easily. Upon playing my first DVD, I discover that the subtitle default is “on”—in English—and that I have to manually turn subtitles off every time I play a new disc (and frequently when I play a new episode on a television series DVD). Even having turned subtitles off, I still get entertaining French translations of any text that appears on-screen (such as “Bibliothèque” every time Buffy walks into the library). I’m lightly annoyed, but I let it slide.
15 February 2004: the DVD player starts behaving wonkily, freezing for several seconds at a time. Performance rapidly degrades despite using a Sony-branded lens cleaner. I call Sony’s customer service line, where an agent confirms that the DAV C770 needs repair. He searches, but is unable to come up with a nearby authorized service center. As it turns out, however, Sony’s own service center is in northern San Diego, and as I’m headed to San Diego that very weekend, I arrange to drop the unit off there for repair. The flat fee I will be charged for the repair will include the cost of shipping the unit back to me once it’s fixed.
So far, so good.

